First of all, when you continue to support these unwoke MUAs and providing them business, they think it's okay to continue with their horrible behaviors. Continuing to buy their products, even if they are high quality, gives them entitlement to be racist or sexist. For example- Jeffree Star has been an example of antisemitism and not paying his employees, and was according called out by his former BFF Kat von D, who went all," Um, Jeffree? Not cool my dude!" and then Jeffree basically got all defensive. But, then the makeup community ran to his defense, because as a gay man, he's totally woke already, right? Wrong! Jeffree keeps raking in the money from his company to support his decadent, Jew hating lifestyle, when you could be supporting people of color, indie brands, or even honestly, someone other than him.
Second, when you continue supporting unwoke MUAs who apologized for their shitty behavior, it allows to think they can just be let off the hook. This example is the on the rise star and new face of Covergirl- James Charles. It's always great to have diversity in the makeup community, because too often, the trope of the skinny white girl is idolized. (Look to Vogue's latest issue about diversity that featured a six page article with Karlie Kloss as a Japanese geisha) When you have people like James showing "diversity", is it really true if he has made countless racist jokes on his Twitter? You can delete Tweets, but not the racist ideologies underlying them. Covergirl should've dropped James Charles like a hot potato and hired some other diverse folks for their campaign, but they didn't, instead ignoring the issue. White people and America, am I right?! Ugh x 1000.
Finally, the concept of a meritocracy-- the concept of how if you're worth it, you succeed. Support companies run by racists as long as their products are good, right? This is such a messed up concept- not meritocracy of course, but excusing clearly wrong behavior so you can grab your hands on beautiful palettes and lipsticks. Doe Deere- founder and owner of Lime Crime makeup, is a wonderful example of this. I always like to research companies before I buy from them: are they cruelty free? not problematic? etc., and when I came across Doe Deere's past allegations of letting customer's credit card information being stolen and not apologizing or refunding them-- doing anything about the issue, and dressing up as Hitler for Halloween, I emptied my cart quick as can be!
My friends claimed,"But the Venus palette from Lime Crime is so gorgeous! She's only one person, let it go-- besides, what can you do about the issue?" Their nonchalant and dismissive attitudes annoyed me to the ends of the earth. Yes, I am one person, but I can continue to make my voice heard; that is the beauty that still exists in Trump's America. Besides, the concept of capitalism is based on supply and demand. If one person spreads the word, enough people will soon learn, and stop buying from those people. Thus, those businesses and MUAs will lose their business, because there is no supply when there is no longer a demand. Don't ignore this post and don't continue to supporting gross businesses in any way, shape, or form.
Bye bye! xoxo